Brand identity for an emerging project in the Ohio area with a mission to teach children and potters a more sustainable clay process. This project was created in Ligature Studio. A group of designers and myself worked with a potter to help bring his vision to life.

From the Ground Up: The Story of Clay is ground breaking. Stemming from the clay collecting process in this region of Ohio. The brand is youthful but sophisticated.

Tone of Voice: sprouting, active, exciting, fun, natural, strong, approachable

Target Market: macro: children, students micro: potters, professionals

Promise: to enlighten and familiarize children and adults with clay and the process while promoting one’s innate creativity